Dr. Stephen Pew says that using the incorrect learning style can be detrimental to learners by inhibiting motivation. He also discusses Abraham Maslow’s theory of needs, which says if students have their basic needs met, they will be motivated to also achieve their higher needs such as belongingness, self esteem, and self-actualization. I found it interesting when the author discussed the difference between high and low achievers. Low achievers tend to blame failure on a lack of good luck whereas high achievers associate failure to a lack of effort. I feel I have observed this trend in the people around me.
The idea that culture can influence “buying” motivation was also discussed. Success is the ultimate goal for many people and a market has been created to cater to this desire. Pew believes that older people are more likely to have a desire to learn on their own instead of from other people or programs.